About me

DALISAY MARIA THERESITA

I’m a Creative Director with experience in Art Directing, Product and UX thinking. I love being organized, I'm very technical and also I love cats. Like a lot. It's not embarrassing if I own it.

Please get in touch with me if you want to boost the growth of your indie project or if you want to pay me a lot of money to help tell people how to make their game better.

what I can do for you

I help creative products earn attention, build momentum, and convert audience into growth.

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

Discover My Journey in Design

From being thrust into art leadership at far too young an age, to founding a consultancy, follow what I've been up to for the past 16 years:

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

Design with Strategy and Creativity

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

Research & Strategy

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

Feedback & Refinement

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.

About me

DALISAY MARIA THERESITA

I’m a Creative Director with experience in Art Directing, Product and UX thinking. I love being organized, I'm very technical and also I love cats. Like a lot. It's not embarrassing if I own it.

Please get in touch with me if you want to boost the growth of your indie project or if you want to pay me a lot of money to help tell people how to make their game better.

what I can do for you

I help creative products earn attention, build momentum, and convert audience into growth.

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

Discover My Journey in Design

From being thrust into art leadership at far too young an age, to founding a consultancy, follow what I've been up to for the past 16 years:

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

Design with Strategy and Creativity

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

Research & Strategy

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

Feedback & Refinement

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.

About me

DALISAY MARIA THERESITA

I’m a Creative Director with experience in Art Directing, Product and UX thinking. I love being organized, I'm very technical and also I love cats. Like a lot. It's not embarrassing if I own it.

Please get in touch with me if you want to boost the growth of your indie project or if you want to pay me a lot of money to help tell people how to make their game better.

what I can do for you

I help creative products earn attention, build momentum, and convert audience into growth.

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. STRATEGIC CREATIVE DIRECTION

World Building

Character Art Direction

Full Pipeline Analysis

Production Qualities

2. VISUAL IDENTITY & EXPERIENCE DESIGN

Vision and Concept Development

Leadership & Collaboration

Infographics and data visualization

Custom illustrations and icons

3. CULTURAL RESONANCE & AUDIENCE CONNECTION

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. FRANCHISE EVOLUTION & LONG-TERM GROWTH

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

Discover My Journey in Design

From being thrust into art leadership at far too young an age, to founding a consultancy, follow what I've been up to for the past 16 years:

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Creative Director

DMTC

2025-Present

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Head of Growth

Ironroot Games

2026

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Marketing Dev

Strange Scaffold

2025- Present

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Creative Director

Threadwell Group

2024 - 2026

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Associate Art Director

Behaviour Interactive

2022-2025

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Clipwire Games

2020-2021

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Guru Studio

2015-2020

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

Lead Artist

Gameloft Entertainment

2013-2015

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Artist

Gameloft Entertainment

2011-2013

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

2D Arist

Capcom

2011-2012

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

ANIMATOR

Titmouse Inc.

2010-2011

Design with Strategy and Creativity

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

01.

POSITIONING & MARKET CLARITY

Define category, audience, and differentiation. Clarify the hook. Kill ambiguity.

Research & Strategy

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

02.

NARRATIVE & TRACTION STRATEGY

Build the launch story and growth roadmap. Align messaging to milestones and funding.

Feedback & Refinement

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

03.

CAMPAIGN SYSTEM DESIGN

Install content systems, creator strategy, and channel sequencing. Move from one-off posts to momentum loops.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

04.

PERFORMANCE & ITERATION

Align creative with data. Optimize for engagement, wishlist growth, and conversion.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

05.

SCALE & MOMENTUM

Expand reach, reinforce community, and compound wins. Turn launch into sustained growth.

Testing & Optimization
Portrait of portfolio creator

Hi

Hi

Let's work together

Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.