Architecture
Art Direction IS Marketing
XP Game Summit talk on the benefits of external messaging coming before art direction, teaching the basics of marketing lingo and why it matters.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.
More Projects
Architecture
Art Direction IS Marketing
XP Game Summit talk on the benefits of external messaging coming before art direction, teaching the basics of marketing lingo and why it matters.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.
More Projects
Architecture
Art Direction IS Marketing
XP Game Summit talk on the benefits of external messaging coming before art direction, teaching the basics of marketing lingo and why it matters.
Year :
2026
Industry :
Video Games
Client :
XP Game Summit
Project Duration :
2 months
Problem :
Explain how artists and art directors should take marketing more seriously and manage their external messaging before coming up with their visual language to ensure cohesion.
Solution :
Detail that the reason that games don't convert is because their game's visual language does not form a parasocial relationship with the player.
Challenge :
Make this talk not boring.
Summary :
XP Game Summit went extremely well, so much so that I felt the desperate need to put this on my portfolio as a featured item.